Know Your Audience


“Simplicity is the ultimate sophistication.”

-Leonardo da Vinci

You have built a nice little business for yourself and you are thinking,

“How can I grow my brand?” “Who is my target audience that I want to market my product to?” “What is the best platform to deliver it on?”

After doing some research, all signs point to the internet as the best, most cost effective way to get my product out to the masses. Now, your focus should be on how to utilize the internet to maximize your return.

Whether it’s yoga, pilates, nursing, self improvement, or education, if you believe you have something to offer you can sell it to the masses. The next step is providing the course that will afford your audience the best opportunity to advance their careers, or better themselves. You want to speak to their interests and needs: it will help to create a connection to the program or course you are offering.

What your audience is looking for in online offerings:

Work/Life Balance – Participants finding the time in their busy schedule to complete online courses. It gives them the feeling of independence.

Access Anywhere - Create a course that is convenient to take, one that is offered through any device (smartphone, pc or tablet).

Cheaper/Less Expensive – One of the top reasons participants are going online is cost. Not only is competition driving pricing down, the saving on commuting and books is very appealing.

Faster Completion Time – With greater flexibility, participants have more control over their learning process and can better understand the material.

Effectiveness – Having the time to go through the course at their own pace allows them to better understand the more complex material.

On this day (1802) - US Academy at West Point founded

FOR MORE INFORMATION ON HOW TO CREATE YOUR OWN ONLINE CLASSES PLEASE CLICK HERE OR CALL US ANYTIME @ (212)960-3191.


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